Vilen Rodeski
Design leader and product builder with over 15 years of experience in App and Web Design. Pioneer of the modular Assembly Design Systems focusing on DeFi, and traditional Fintech.
Former professional photographer and a world-class amateur triathlete.
Director of Design at LI.FI and Jumper.xyz
Leading design of LI.FI and Jumper.xyz from the ground up. Created brand identities (including logos) for LI.FI and Jumper.xyz, products and design systems.
2022 - Present
Sr. UX Designer at PayPal
Leading design of the PayPal Credit team building a PayPal Super App (available on iOS and Android). Creator and a pioneer of a unified Assembly Design System that works in tandem with PayPal UI Libraries. This system empowers design teams by automating and unifying product updates with a consistent design language.
2020 - 2022
Designer co-founder at Cake.co
We started cake.co with a mission to solve problems with social media of noise, trolls, and misinformation. We built a place to discover conversations around topics and a passionate, informed community. As a co-founding designer, I stretch myself to play any roles necessary to create a place for better online conversations.
2015 - 2020
Director of Design at SmugMug
Formerly at smugmug.com, I started as the first in-house UI designer and grew into the role of a design director. We built a strong team of 7 designers with a unified design vision. The team worked hand-in-hand with Product and Engineering to completely revamp SmugMug's core product.
After 2+ years of intense redesign, we built a new foundation for the company to grow. This redesign established SmugMug as a market leader in its space and attracted new customers. Ultimately, it enabled SmugMug to acquire Flickr and make both profitable.
2011 - 2015
UI / UX Designer at SmugMug
As a first in-house designer, redesigned signup and onboarding flows that dramatically improved new
customer acquisition and converted them to paying customers.
Redesigned SmugMug's homepage to showcase its product, increasing the number of signups
Revamped SmugMug’s Consumer and Pro branding along with marketing materials
2010 - 2011
UI / UX Designer at FanIQ
FanIQ was a sports social gaming platform with over 11 million fans. As a solo designer, I've designed every feature on the platform. From wireframes, fidelity designs to interactive prototypes.
Worked hand-in-hand with engineers to implement features per design specs. Tested early concepts and collected feedback from passionate fans. I've designed a set of design library components and streamlined workflows to help the engineering team roll out new features.
