Experience · 15+ years
LI.FI & Jumper.xyz · Director of Design
- One designer served a company scaling past 130, and headcount alone was never going to close that. Built the function to a 7-designer org reporting directly to the CEO, and led AI adoption company-wide from the design and product-development side, putting the team on Claude Code, Codex, Figma AI and Flora.
- An outside agency left a token-swap widget unfinished and not working. Scrapped it, rebuilt from scratch within months, then grew it past swapping into portfolio tracking and a gamified XP system: it spun out as its own company, Jumper.xyz, and carried platform volume $0 → $3B+ monthly.
- Partners could not see the Widget in their own brand until after they had integrated it. Built Playground to demo its full capabilities live and Theme Composer to skin it to a partner's brand - the demo became the B2B team's sales tool.
- LI.FI had outgrown the brand it launched with. Redesigned LI.FI's mark in 2025 - still the mark in use company-wide - built the 2.0 system around it, and created Jumper's identity from scratch, so one company could speak to two audiences.
- Design, engineering, BD, marketing and ops each worked from their own references. Directed a public website built to double as the internal design-systems site, putting five functions on one source.
PayPal · Sr. UX Designer, Revolving Credit
- Inside the new PayPal Super App, screens were drawn file by file, so one change had to be re-applied screen by screen across multiple products. Built the Assembly Design Framework on PayPal UI, where a screen is composed rather than drawn: a single published edit now propagates to every mockup in every file.
- Prototypes were not realistic enough to test on. Added persona-driven module stacks and a readiness checklist, so the same system turned out research-ready prototypes on one source of truth shared by product, engineering and content.
